We are a community of passionate and driven artists, dedicated to the development of skill and talent through the diffusion of knowledge in the photographic community. Our mission is to engage passionate and talented creatives at all levels, and in all genres, of the industry, and provide them with the knowledge and tools to advance their passions.

Values & Principles

"A rising tide lifts all ships."

Whether you are a photographer, retouching artist, HMUA, or any of the various professions related to the photographic industry, the way you present yourself and conduct business reflects on the industry as a whole.

We must, each of us, strive for a level of professionalism which strengthens the industry as a whole and elevates the value of our industry in the eyes of the public. By working together and conducting business in an honorable manner, each of us contributes to the value of our individual professions and the industry as a whole.

Our professions and artistic focuses in this industry vary widely, and our individual skill levels are just as diverse. However, we believe that the values and principles listed below can help to ensure that we are respected as professionals – both as individuals and as an industry. We as a community strive to live by these values, and we expect no less of those we work with.

The pursuit of knowledge and continuing education is the key to personal and professional fulfillment

Personal and professional growth comes from pushing creative boundaries and accepting constructive criticism

Guide, teach, and encourage those who are not as advanced in their skills or profession

Be respectful of clients and colleagues – whether your own or someone else’s

You are in competition with nobody but yourself – treat other professionals accordingly

Do what you can to assist fellow professionals in the industry and work together for the good of the industry as a whole

Share knowledge freely with others in an effort to increase their skill and by doing so the value of the industry

Conduct yourself within the community in a manner which reflects positively on the industry as a profession

Support Our Mission

Become A Patron