We are a community of passionate and driven artists, dedicated to the development of skill and talent through the diffusion of knowledge in the photographic community. Our mission is to engage passionate and talented creatives at all levels, and in all genres, of the industry, and provide them with the knowledge and tools to advance their passions.
Values & Principles
"A rising tide lifts all ships."
Whether you are a photographer, retouching artist, HMUA, or any of the various professions related to the photographic industry, the way you present yourself and conduct business reflects on the industry as a whole.
We must, each of us, strive for a level of professionalism which strengthens the industry as a whole and elevates the value of our industry in the eyes of the public. By working together and conducting business in an honorable manner, each of us contributes to the value of our individual professions and the industry as a whole.
Our professions and artistic focuses in this industry vary widely, and our individual skill levels are just as diverse. However, we believe that the values and principles listed below can help to ensure that we are respected as professionals – both as individuals and as an industry. We as a community strive to live by these values, and we expect no less of those we work with.